Alwaleed Alkeaid

Sports Strategy, Governance & Talent Advisory

I help sports federations, clubs, investors, and sports organizations build stronger systems, hire better talent, improve governance, and turn ambitious visions into practical execution across Saudi Arabia, the GCC, and global sport.

Founder of SSPN | Secretary General, Yoga Global Federation | Former CEO, Saudi Boxing Federation | Speaker & Advisor

For federations, clubs, investors, event organizers, and sports organizations

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Why Work With Alwaleed

Sports Leadership Experience

Former CEO of Saudi Boxing Federation and former Vice Chairman of Saudi Gymnastics Federation.

Speaking & Thought Leadership

Speaker, writer, mentor, and media contributor in sports, leadership, talent, and institutional performance.

Global Federation Role

Secretary General of Yoga Global Federation and Executive Board Member at AYSF.

Personal Performance Credibility

First Saudi to complete a full Ironman triathlon.

Talent & Recruitment Network

Founder of SSPN, connecting sports organizations with a 30,000+ talent network.

How I Can Support Your Organization

Sports Strategy & Governance

For federations, clubs, and sports organizations that need clearer strategy, better structure, and stronger execution.

Talent Advisory & Executive Search

Through SSPN, I help organizations find qualified coaches, executives, technical experts, and managers.

Speaking & Executive Workshops

Keynotes, panels, and workshops on sports leadership, governance, talent, and transformation.

Sport Management Insights

Strategic insights on sports governance, talent, leadership, investment, executive search, and the future of sport in Saudi Arabia and the GCC.

  • Sports Leadership Hiring: Why Organizations Get It Wrong

    Sports Leadership Hiring: Why Organizations Get It Wrong

    Sports leadership hiring is one of the most important decisions a club, federation, league, academy, event company, or sports organization can make. The right leader can create structure, build trust, attract talent, improve governance, strengthen commercial performance, and turn strategy into execution. The wrong leader can do the opposite. They may look impressive during the… Read more

  • Public-Private Partnerships in Sport: What Makes Them Work

    Public-Private Partnerships in Sport: What Makes Them Work

    Public-private partnerships in sport can help governments, clubs, federations, municipalities, and private operators build better facilities, activate sports assets, improve service quality, and create long-term value. They can also fail. A partnership may look strong in a press release, but struggle later because the operating model is unclear, risk is poorly allocated, public objectives are… Read more

  • Federation Governance Checklist for Boards

    Federation Governance Checklist for Boards

    A federation governance checklist gives boards a practical way to review whether the organization is still fit to lead, protect, and grow its sport. Most federations do not fail because leaders lack passion. They fail because roles become unclear, committees lose purpose, financial reporting becomes weak, athletes are not heard early enough, and strategy stops… Read more

  • Sports Facility Monetization: Revenue Beyond Events

    Sports Facility Monetization: Revenue Beyond Events

    Sports facility monetization is becoming one of the most important questions for clubs, federations, municipalities, venue operators, and sports investors. A stadium, arena, training center, sports city, academy facility, or community venue should not only generate revenue on event days. If the business model depends only on matches, tournaments, or occasional major events, the venue… Read more

  • What the 2034 World Cup Means for Saudi Sport

    What the 2034 World Cup Means for Saudi Sport

    The 2034 World Cup is not only a football tournament for Saudi Arabia. It is a major test of how ready Saudi sports institutions are to govern, deliver, professionalize, and build long-term legacy. FIFA confirmed Saudi Arabia as host of the FIFA World Cup 2034 on December 11, 2024, placing the Kingdom at the center… Read more

  • How to Hire a Sports CEO Who Can Actually Execute

    How to Hire a Sports CEO Who Can Actually Execute

    Hiring a sports CEO is one of the most important decisions a club, federation, league, or sports organization can make. A strong CEO can turn ambition into structure, strategy into execution, and pressure into performance. The wrong CEO, however, can slow down the organization, confuse the team, weaken stakeholder trust, and waste valuable time. This… Read more